Case Analysis Shawn Buckley And Rudy Poe ( Partner )...

Case Study Analysis Introduction Shawn Buckley (founder) and Rudy Poe (partner) open JustFoodForDogs (JFFD) in January 2011 in the context of Newport Beach, California to facilitate production and selling of the human quality healthy food for the dogs. In 2013, the two partners sought to expand the operations of their business through opening a second location in West Hollywood, California. In the midst of the limited knowledge of the local market in the new location, the two business partners questioned the capability of the positioning, messaging strategy, and brand elements in the first location to resonate effectively and efficiently in the new market. The purpose of this analysis is to evaluate the problem or key issue in the case,†¦show more content†¦The messaging strategy for the two founders focused on the need to promote the desired pet nutrition as the core of the marketing tool, thus, the platform to position the firm as a dog nutrition expert. From this perspective, the institution focused on the establishment of the brand as the source for the learning through the integration of the library of information to the consumers through quick tips, articles, and videos (Rapier 3). The information sought to highlight the dog nutrition, serving sizes, diet transition, ingredient comparisons, allergies, life stages, and cost comparisons. Similarly, the strategy focused on the identification, as well as the establishment of the relationships with the relevant brand influencers concerning the local veterinarians. It is essential to note that these influencers were in the valuable position regarding the interactions with the owners of the sick dogs or animals requiring unique or special needs based on their different health issues. In the second fiscal year of operation, JFFD had been able to experience substantive growth in comparison to their previous year. The organization was able to achieve the optimum capacity at the first location based on the influence of the favorable publi c relations and press, social media sites, and increasing base of the consumer advocates. The encounter promoted the two business partners to open the second location. The case notes that the two partners were living in Los Angeles area

Dracula Extension Speech - 1098 Words

From the ability to change physical form to a blood-thirsty nature society has always been morbidly fascinated with the concept of Dracula. It has not only seduced literature such as Bram Stoker’s Dracula but also infected mainstream music and film industries. Many composers have expanded and appropriated much of the vampire genre such as Francis Ford Coppola’s Dracula and Slayer’s Bloodline. The ideas surrounding vampires has been of good versus evil, the nature of religion and immortality. It is due to these notions which allow us to assess the visual and literary techniques, and context of these texts where vampires have long grasped the general population’s interest. Bram Stoker’s Dracula deals with the concept of vampirism in a†¦show more content†¦This is evident as Stoker’s and Coppola’s Dracula grows stronger as Lucy’s health continues to deteriorate after his feeding on her. However society’s fascination is not based purely on the occult of the vampire but rather the more alluring attribute of being immortal. Stoker’s Dracula represents a creature that does not age nor fall ill, aspects which society today continues to strive to obtain. Thus a time limit is of no great significance to Dracula as he continues his attacks on turning many innocent people into vampires and in turn, inflict the same curse onto them as he states ‘My revenge has just begun! I spread it over centuries and time is on my side. Similarly, Slayer’s Dracula also deals with the concept of immortality where he also feels the desire to attack innocent people as he states ‘I will live forever†¦ in my veins your eternity.’ Both these characters are obsessed with turning masses of people into their own kind with the knowledge that immortality comes at a grave price- a trade up for the soul. This price however is acknowledged by Coppola’s Dracula as he cannot bring himself to completely turn Mina due to his feelings for her. This decision allows the audience to empathise with Dracula as he is given a human emotion of compassion where he cannot bear to let Mina be cursed to live a life of being hated, feared and soulless. This is shown during the scenes when Dracula has cut open his veinShow MoreRelatedCommunicative Language Teaching15330 Words   |  62 PagesGrammatical 2 Communicative Language Teaching Today competence refers to the knowledge we have of a language that accounts for our ability to produce sentences in a language. It refers to knowledge of the building blocks of sentences (e.g., parts of speech, tenses, phrases, clauses, sentence patterns) and how sentences are formed. Grammatical competence is the focus of many grammar practice books, which typically present a rule of grammar on one page, and provide exercises to practice using the rule

Power, Control and Resistance Are Key Determinants of...

Like many multinational organisations in the 1980s-1990s, BP adopted a new organisational design in response to changing environmental conditions and new organisational priorities and strategies . How and why might BP’s organisational design and its relationship with the broader environment be contributing factors in the Gulf of Mexico oil spill? Discuss using relevant organisational theories. 1. Introduction Alongside with Shell and ExxonMobil, British Petroleum Amoco (BP) is one of the world‟s largest energy companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items. As cited by (Skjaerseth and Skodvin 2001), with the multinational†¦show more content†¦Climate change around the world was the most pressing issue at that time, and according to Levy (1997), it was an international environmental issue that stirred up widespread controversy amongst all the industries worldwide. In addition, Kolk and Levy (2001) also noticed that with increasing public measures, rules and regulations, most oil companies have started to change their strategies, with Shell taking very strong measures to be responsive to social and environmental concerns. Without any actions like Shell, BP would face a situation whereby lack of social legitimacy is seen as a fundamental threat to the company (Kolk Levy , 2001). As such, BP followed suit and attempted to portray an environmentally friendly image of BP to the public. This is aptly seen in a public statement made by BP‟s CEO Browne in 1997 about climatic changes. This is precisely because; companies with experience of strong public scrutiny are more likely to respond to an enhanced public concern for climate change by adopting a proactive climate strategy (Skjaerseth and Skodvin 2001). „Consumers‟ protests and boycotts of petroleum products can affect the companies‟ market share‟ (Skjaerseth and Skodvin 2001, p.47), thus with this opportunity available in theShow MoreRelatedStrategic Organizational Change: the Role of8920 Words   |  36 PagesStrategic organizational change: the role of leadership, learning, motivation and productivity Steven H. Appelbaum Faculty of Commerce and Administration, Concordia University, Montreal, Quebec, Canada Normand St-Pierre Canadian Imperial Bank of Commerce, Montreal, Quebec, Canada William Glavas Pratt and Whitney Canada, Montreal, Quebec, Canada Presents an overview of strategic organizational change (SOC) and its managerial impact on leadership, learning, motivation and productivity. 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Tourism in Bali free essay sample

However, Bali s tourism development occurred quickly and without proper planning. Therefore, tourism has caused some serious damage to the islands environment. As one example, the sleepy village of Kuta became a tourist enclave, with its natural resources degraded and its infrastructure overwhelmed. This paper will discuss the origins of tourism in Bali and how it has affected the islands environment. It also will discuss proposed alternatives to let tourism and the environment coexist in a more balanced fashion. Description Mass tourism in Bali began in 1969 with the construction of the new Ngurah Rai International Airport, allowing foreign flights directly into the island, rather than arrival via Jakarta. Three years later, in 1972, the Master Plan for the Development of Tourism in Bali was drawn by the government of Indonesia. The government wanted to make Bali the showcase of Indonesia and to serve as the model of future tourism development for the rest of the country. (1) The plan was financed by the United Nations Development Programme and carried out by the World Bank. A consulting company from France, SCETO, drew up the plans, which called for the development of tourism in the southern peninsula of the island, Nusa Dua, and allowing day- trip excursions to the interior in order to protect the cultural integrity of Bali, the islands main attraction. (2) The plan was to cater to well-to-do tourists from Australia, Japan, Europe and North America. The original government strategy did not produce the expected results. Instead of attracting the well-heeled to luxury hotels and resorts, the island drew many young and budget-conscious travelers,eager to see more f the island than just resort facilities. Consequently, the tourist industry in Bali unintentionally evolved in order to cater to two types of tourism: the package-tour group high-spending tourists on the one hand, and individual low-spending tourists on the other. (3) Locally owned tourist facilities sprung up in Kuta, Ubud, Batur, Lovina and Candi Dasa to cater to the increasing number of budg et travelers. The big, luxury resorts pampering the upper- scale tourists were owned by big multinationals from both Indonesia and abroad. 4) It was not until the 1980s, however, when an oil market collapse forced Indonesia to promote other exports and investments that the expected tourism targets the government anticipated were reached. Moreover, after Garuda Airlines, the Indonesian airline, decided to allow foreign airlines to fly directly into Bali, tourism soared. Tourist arrivals in Bali grew from 30,000 in 1969 to 700,000 in 1989. (5) From 1990 to 1993, these numbers rose from 2. 5 million to 4 million. (6) Balis population in 1992 was about 3 million. 7) The rapid and unplanned tourism development of Bali has had a great impact on its natural environment, affecting water resources, increasing pollution and localized flooding and putting pressure on the islands infrastructure. (8) There has been an increasing generation of waste due to the rising local population and tourist numbers. In the capital Denpasar, for instance, about 20 percent of the solid waste was not collected or disposed of. Instead, it was left in informal landfills, dumped into canals or left on the streets. 9) Other environmental problems due to mass tourism are deterioration of water quality in coastal areas and destruction of coral reefs, which are used in building construction. (10) Hotels have been built along the coast and other areas without regard to the water supply and waste disposal capacity, and many commercial developments do not conform to provincial regulations regarding the protection and integrity of historical and sacred sites. Candi Dasa, which attracts travelers wanting to escape the crowds in Kuta and Sanur, already shows the strains on the environment due to unplanned tourism. The coral reef around the shoreline has been damaged by the villagers who use it for building new guest houses. But as the reef disappeared, beach erosion began. To save what remained of the beach from washing out to sea, a row of monstrous concrete sea walls was built, worsening the erosion and adding an eyesore. (11) Because of this environmental degradation, Candi Dasa is losing tourists, and is well on its way to becoming Balis first tourist ghost town. (12) It is not only the coastal regions that have been affected by tourism development. Many large inland agricultural areas and river basins have been affected as well. There has been a steady loss of agricultural land, in particular the wet irrigated rice fields, or sawahs, because of the increasing urbanization and tourism development. (13) Ubud, the quaint inland artists village, has not been able to escape environmental damage done by tourism. As the town is becoming more popular, the rice paddies around the area are being drained in order to build more guest houses. 14) The best example of the impacts of rapid tourism development in Bali, however, can be seen in the town of Kuta, located on the isthmus south of Denpasar and north of Nusa Dua. Around 1970, before tourism exploded in Bali, Kuta was a small Balinese village of 9,000 people, with little economic or cultural importance in Bali. (15) Most of the population was poor, deriving its income from farming and fishing, although land was not very productive and the income from fishing very sporadic. 16) There we re no restaurants and only two small hotels located in the outskirts of the village. The only potential resource of the village was the beach, although the Balinese had no value for it since it was not productive land and spiritually impure. (17) Although Kuta was by no means targeted by the governments tourism plan of Bali, its location close to the airport, its beach access, inexpensive airfares from nearby Australia, along with the villagers ability to respond to tourists basic needs, allowed it to unintentionally develop into a tourist mecca. By looking at the numbers, it is evident how tourism exploded in such a short period of time. Tourist visitors in Kuta  (18) 1972| 1973| 1974| 1976| 1979| 1980| 6,095| 14,522| 18,010| 14,852| 36,052| 60,325| | | | | | | By 1980, a third of the tourists coming to Bali stayed in Kuta. (19) By 1975 there were more than 100 locally owned hotels and 27 restaurants compared to 2 and none respectively in 1970. (20) This rapid development of Kuta produced many negative effects on the towns environment and infrastructure. Kuta became a polluted, unpleasant, and diminished town. 21) The coral reefs were badly damaged since much of it was sold for the construction of the airport and new roads for Nusa Dua. This was not only a loss of a natural resource, but also caused severe beach erosion of about 2 centimeters a year, and loss of beachfront property during high seas. (22) There were severe trash problems along the beach, much of it from plastic bags and drinking straws. As Hussey points out ,[a]t low tide, the wet sand is now a slick morass of trash, and plastic bags and straws bob on the surface of the murky waters. (23) Tourism development in Bali also has had an adverse effect on some of its wildlife. The Sangeh Monkey Forest, one of the most popular tourist places in Bali, is home to the long-tailed macaque. Unfortunately, bad management of the site and uneducated tourists have caused a twisted relationship between the tourists and the animals. As researcher Meredith Small discovered, these normally gentle and friendly animals had turned into beggars and thieves. The animals stood up on two legs and yanked on clothes. They jumped on people, pulled hair, and rifled pockets. Tourists are warned not to wear glasses, hair ribbons, or handkerchiefs around the monkeys. (24) Food vendors and hawkers contribute to the problem. They encourage tourists to feed the animals. Also stationed near the entrance to a local temple are men who call themselves guides, who sell photos of tourists feeding the monkeys. Small describes the typical scene: As a tourist enters, a guide tags along offering tidbits of information (mostly incorrect) about monkey behavior. At the first sight of a monkey, the guide pulls bits of food out of his pack and puts it on the tourists shoulder. The monkey, of course, leaps up. The animal quietly munches away, and the Polaroid camera flashes. The monkey is then shooed off, often hit, and the guide demands 6,000 rupiah (about $4). (25) The guides also bolster stealing among the animals: when monkeys pilfer a non-edible item, the monkeys are rewarded with bananas or peanuts, which perpetuates the behavior. It is thus clear how uncontrolled tourism can affect animals behavior as well as the natural physical environment. The pressure that tourism has brought to Balis infrastructure and natural resources eventually forced the Indonesian government to impose a freeze on hotel construction in 1991 in order to control growth. (26) The government realized that the poor planning and rapid tourism development that Bali went through could in fact ruin the island s physical and cultural assets that were, and still are, its main attractions. The islands government also decided that Bali needed to diversify its economy in order to avoid dependency on the tourism sector. This policy divided the economy into three areas: agriculture, making up 32 percent of the islands gross domestic product; finance, industry and services, making up 35 percent of the GDP; and tourism, making up 33 percent. (27) By 1991 exports had jumped 17 percent, more than half of the US$ 225 million earned by small companies producing traditional fabrics, garments and handicrafts. (28) In fact, traditional exports from small, labor-intensive industries, such as paintings, batik, silver and wood carvings, have averaged a 20 percent growth. 29) The government is also looking for more balanced tourism development, since the southern part of the island is being strained by increasing tourism. The islands planners have solicited the help of a United Nations agency for planning a more balanced tourism development for the rest of the island, emphasizing cultural integrity and the environment. Part of the plan includes encouraging the Balinese to lease instead of selling their land to de velopers, and to assume new policies that increase awareness of the need to avoid commercialism of the culture . . . (30)